Alberta Diamond Exchange was inspired by our founder and President, Darren Martin. After over 30 years of working in the diamond retail industry with some of North America's largest jewelry chains, Darren saw the need to educate clients about the diamond industry and give them the tools to make an informed decision before purchasing a diamond. As a result, Alberta Diamond Exchange was established and Darren's quest for a transparent diamond purchasing experience was realized when we opened our doors in 1999.

We operate with a unique business model as an appointment-based boutique jeweler in an inviting office setting. We do not believe in traditional high-pressure sales tactics; instead we promote our “Knowledge is Power” philosophy to help you select the right piece for your style and budget. During your initial visit, we offer you a one-hour complimentary education and custom design consultation. more... See more text